Marketing and SEO Blog

Using a Keyword Research Template to Perform Advanced Keyword Research

Well, well, well, you want to know about advanced keyword research do you? The secret sauce to making your website rank higher on Google, Bing, and all those other search engines? Alright, I’ll spill the beans, but only if you promise to use a keyword research template.

First things first, you need to figure out what words and phrases your target audience is using to find products or services like yours. This is where advanced keyword research comes in handy. One way to do this is by using Google’s Keyword Planner. It’s free and easy to use, just don’t tell too many people or it’ll get crowded.

Second, you’ll want to use some fancy tools to help you dig deeper into your keywords. Ahrefs, SEMrush and Moz are some examples. These tools will give you more insights into the search volume, competition, and potential traffic for each keyword.

Third, you want to make sure you’re targeting long-tail keywords. These are longer phrases that are more specific and less competitive. For example, instead of just “shoes”, you might target “women’s vegan leather shoes”. And also, you need to focus on local keywords if you’re a local business. This way you’ll get more local customers.

And last but not least, you want to keep an eye on your competition. See what keywords they’re targeting and try to find ways to outsmart them. Use the keyword research template to organize your findings and keep track of your progress.

In summary, advanced keyword research is the key to finding the right words and phrases to target in your SEO efforts. Use tools like Google’s Keyword Planner, Ahrefs, SEMrush, and Moz to gain more insights, focus on long-tail keywords and local keywords, and always keep an eye on your competition. And don’t forget to use a keyword research template to organize your findings and track your progress.

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