On-Page SEO Strategies To Propel Your Search Engine Rankings
Discover On-Page SEO Strategies That Will Have A Positive And Direct Impact On Your Search Engine Results!
On-Page SEO strategies continue to be a hot topic, and for a good reason. It can be responsible for driving quality leads to businesses and brands which in turn means increased revenue. SEO optimization refers to the process of getting organic, natural or free traffic from search engines. In 2018, websites are still a primary touch point for leads, prospects and customers. Make sure your SEO efforts are optimized on-site and off-site to increase your chances for the best search engine result you can get.
On-Page SEO Vs Off-Page SEO
There are two major SEO optimization processes: On-page and off-page SEO. On-Page SEO refers to optimizations implemented on each and every page of your website for search. These include proper placement of researched keywords, structural changes for mobile search, image optimization among others.
On the other hand, Off-page optimization entails, promotional methods that lead people to your website. These include backlink building and other signals to convey to the search engines that you have a high-quality website.
What is White, Grey and Black Hat SEO?
It’s important to note that there are numerous approaches to SEO with each having its own advantages and disadvantages. These include Black, gray, and White hat SEO optimization.
Blackhat SEO involves the use of aggressive, or illegal methods to get higher rankings quickly. The problem with such methods is that, though they may bring quick results, they are unsustainable and may result in getting banned from search engines.
The grey hat SEO methods involve pushing beyond the Google recommended methods while playing it safe to avoid getting banned. However, with the constant updates in the search engine algorithms, those who use the grey hat SEO often find themselves penalized with a poor ranking.
White Hat SEO is our preferred and suggested strategy. Use only ethical and google suggested options that factors in both the human users and the search engines without risking penalties. This article focuses on the on-page SEO using the white hat approach. This is the best approach because, though the results are considerably slower than the others, it creates sustainable marketing results.
5 On-Page SEO Strategies To Propel Your Search Engine Rankings.
1. Understand that Content is King
Here’s the cardinal rule when it comes to SEO optimization. With great content, your website will perform well even without SEO. However, when you have bad content, SEO optimization will not have the same impact.
Having great content with the right mixture of on-page SEO is the sure way of ranking high in search results. Great content however, means having “original” content that’s published on your website first. The key thing to remember with content is to make sure you avoid plagiarism at all cost, not only for the obvious legal reasons, but also because the SEO penalty could cripple your online results.
Even duplicating your own content on multiple websites could flag your website as cheating the system and will negatively impact your search engine results.
Search engines understand text only so if your website’s content is purely display images and videos, then you need to include text descriptions in captions, meta tags and titles.
Finally with content, make sure you are publishing valuable and well-researched content because ultimately this is what will keep your readers coming back to your website.
2. Use the Right Keywords
So we’ve established that content is still king and the search engines understand text, so this is where keywords come into play a critical role in ranking your site.
Before doing any on-page SEO you should start with doing keyword research. The more thorough your research, the more effective your results will be. Doing proper keyword research before writing or planning to write can provide special insights as to what kind of content you should be writing and publishing on your site.
It allows search engines to send targeted traffic to your website by making your “topic relevant content” easy to find. There are plenty of ways and many online tools to help you find the relevant keywords to use on a particular page.
One of them for example is “Google Suggest”; these are the suggestions that popup up when you start searching for something.
You may have seen the “People Also Ask” and the “Related Searches” sections when you search for a key term, these are also great places to start mining for great keywords.
3. Content Formatting
Just throwing words onto the screen mixed with a bunch of keywords is not enough. You also need to make sure that your original content is also formatted for both humans and search engine bots as well.
Size does matter in the SEO world so you have to make sure that your page content is typically more than 300 words. The honest truth is that both humans and search engines interpret long content as more valuable.
The number one part of any article that is ever read is the headline. Get creative in making sure it not only grabs attention, but also includes the actual keyword term you are trying to rank that page for. IMPORTANT on-page SEO Tip: To make sure you add the H1 tag to this text.
Throughout your content, use subheads to grab attention and inform your reader what that section of text is about. Keep the sentences short and easy to digest. Throw in some bold, italics and quotes to get your point across but also to direct the reader and search engines towards what that page is primarily about. The goal is to encourage the readers to read through your entire content.
4. On-page SEO For Images and other multimedia optimization
Adding titles, descriptive alt tags and captions to all multimedia files. This will support search engines with understanding what your page is about.
And here again, size matters, except this time you want smaller multimedia file sizes to avoid slowing down your pages load speed.
5. Improve the page load speed
Talking of the page load speed, it has become an important signal in Google Rankings over the last few years. Beware that a website with slow load speed will receive lower rankings by the search engines.
User experience is very important, so load speed optimization is one of the most critical On-page SEO techniques. Use a cache plugin or a CDN (content delivery network) to optimize your site speed.
These 5 on-page SEO tips are a great start. Get a complete and thorough strategy in place by taking advantage of our free SEO Audit. Professional SEO support is the best way to increase your chances of securing top rankings over and over again.