Off-Page SEO Hacks That Won’t Put You In Google Jail
7 Off-Page SEO Hacks That Won’t Put You In Google Jail
Off-page SEO directly effects the primary purpose of your website. To generate leads which turn into sales. This means that to fulfill it’s purpose, you need to drive as much targeted right traffic to your website as possible.
One of the most effective ways to do this is by organically ranking high on Search Engine Result Pages (SERPs). This makes it easier for prospects, leads and customers who search on Google, Yahoo, Bing, and other search engines can easily find your website.
SEO Strategies Are Divided Into Two Categories
In this post we are going to discuss off-site or off-page SEO strategies. SEO strategies are divided into two categories called On-Page SEO and Off-Page SEO.
On-Page SEO (also called On-Site SEO) are strategies you use to make your web pages easy for search engines to index. They include strategically adding keywords, titles, relevant content, images (with descriptive alt tags), even internal linking & responsive web design. Optimizing your on-site SEO helps to make your web pages easier to index by search engines web crawlers.
Off-Page SEO Strategies Can Generate Activity From Around The Web
Off-Page SEO (also called Off-Site SEO) are strategies you use to make your website popular throughout the internet. This is done by generating activity and in some ways fabricating a buzz around your content. Done properly, you can convince search engines that your content is unique, high quality, relevant to your keyword niche and deserves the highest SERP rankings possible.
While no one really knows what the google search algorithm is, there is consistent evidence that Off-Site SEO plays a major role in increasing your website’s rankings.
When discussing SEO of any kind it’s always important to refresh and review the good, the bad and the ugly.
The Ugly: Black Hat (We Strongly Discourage These Methods)
Black hat techniques are hacks which are aimed at tricking search engine bots to rank your website higher they normally would. They’re basically illegal cheats which are peddled by nefarious programmers. Once a search engine finds out your website has been employing them, they blacklist your website. This basically means you’re banned from appearing on SERPs.
The Bad: Grey Hat (Also Not Recommended)
Grey hat techniques are also dirty tricks which can boost your SERPs for a while. They aren’t as bad as black hat techniques. However, search engines also clamp down on them over time. If your website uses grey hat techniques and Google finds out, your SERP rankings will be severely downgraded.
The Good Off-Page SEO: White Hat (Recommeded)
White hat Off-Page SEO techniques are legitimate strategies which you can use to improve your website’s rankings. These are legal and encouraged by search engines themselves.
Which category of Off-site SEO strategies should you use?
The answer is simple: stay away from black and grey hat techniques.
This is because Google is always searching for violators and punishing them. As such, even though the techniques appear to work for a while, they will destroy you in the end. So, stay away from black hat and grey hat techniques.
Let’s take a look at 7 white hat Off-Page SEO strategies
1. Creating Great Content
Back in 1996, Bill Gates wrote that “Content is King”. Today, that sentiment is true more than ever. People visit the web to look for great content. They
typically demand for content which is engaging, useful and relevant to their needs. Your focus should be on creating content which is shareable. This will attract people to your site, and increase your relevance in your niche. As your relevance increases, so will your SERP rankings.
2. Engaging Influencers
Every industry or niche has people who are influential on the web. These could be experts, bloggers, or even social media personalities. Once you have great content, reach out to those people. Ask them to visit your site and request for backlinks. Most influencers won’t hesitate to give you links if your content is great. These backlinks will boost your SERP rankings.
3. Social Media Engagement
It is projected that in 2019, the number of social media users will reach 2.77 billion. That is a whopping 36% of the planet’s population! The point is that almost everyone who regularly uses the internet is on social media.
The first step is having social media share buttons on all your posts. You also need profiles on all popular social networks (i.e. Twitter, Facebook, Instagram, and so on). Share all your content on social media platforms. Also engage with the users (i.e. respond to comments, feedback and queries) and join social media groups which are relevant to your niche. All this will boost your SERP ranks because social media engagement is one of the key metrics used for ranking websites today.
4. Guest Blogging
A great way to get high-quality backlinks to your website is through guest blogging as a part of your with off-page SEO strategy. Most popular blogs and sites are always looking for great content. If you have a great topic, write about it and contact them. You will have a great opportunity for not just exposure, but backlinks.
The best guest blogging strategy is not to focus on only one website or blog. Get a variety of authority blogs. And for each guest post that gets accepted, make sure you have a link to your website. This will increase the relevance and authoritativeness of your website.
5. Video Submission
Over the last few years, video content has been gaining traction. People now love videos because it saves them the trouble of reading long posts. As such, videos are a great way for attracting and retaining visitors.
The best way to distribute your videos is through video sharing platforms like YouTube, Vimeo, Dailymotion, Twitch and others. The advantage of these platforms is that they usually have great marketing options for the videos (e.g. 10 most popular videos of the last week). They can provide you with a great way for popularizing your video content.
6. Forums/Q & A websites
There are various websites where people usually congregate, share ideas and ask questions. Two of the most popular categories are forums, and Question & Answer (Q&A) websites. These usually attract communities of people who are interested in engaging with others around a particular subject matter.
A great off-page SEO method is to participating in forums as well as Q&A websites is a great way to increase your SERP rankings. This is because it boosts your profile as an authority, therefore increasing backlinks to your website and attracting visitors to your site. This is why it’s important to find forums, community groups and Q&A sites within your product niche and begin actively participating in them. As you contribute to discussions or answer questions, your credibility will keep rising. Ultimately, this will boost your SERP rankings.
7. Document Sharing
People are always looking for engaging, detailed and authoritative content on the web. Nowadays, popular content formats include ebooks, powerpoints, and infographics. Offering your users such content is a great way to establish your authority on a given subject matter. For maximum outreach, there are websites where such documents can be shared. Examples include Slideshare (for pdf and powerpoint presentations) and Visual.ly for infographics. These document sharing websites are a great way to increase your popularity.
Ultimately, your website’s SERP rankings will determine how easy it is for potential visitors to find you. As such, you need to do your utmost to increase your rankings. Any of the above white hat Off-Page SEO techniques can help you with this. Invest your time in creating and distributing great content, and your rankings will increase automatically. Just remember to steer clear of black hat and grey hat SEO techniques.