Search Engine Optimization Copywriting: The Deal CloserSome argue that SEO copywriting is THE most important aspect of any effective search campaign. Here's the logic:
Online businesses invest time and money in SEO to achieve several goals:
a) higher search engine rankings;
b) more traffic and a better quality of traffic; and
c) an increase in sales and therefore revenues.
The last point is crucial because higher sales figures pay for the SEO investment. The anticipated revenue boost is what delivers your marketing ROI. And it's powerful, professional search engine optimization copywriting that brings home those sales and/or leads.
If your SEO campaign stops short of including SEO copywriting services, you may wind up attracting droves of qualified buyers who aren't being convinced to actually buy from you.
So pay close attention to how the SEO firm you hire treats content. Because content is the deal closer.
The Two Types of Search Engine Optimization Copywriting
It's a broad generalization, but there are basically two kinds of search engine optimization copywriting prevalent on the web. One is an utter waste of your marketing dollar. The other will pay for itself plus gravy... lots of gravy. Knowing how to tell the difference will help you choose an SEO company that knows their stuff.
Search Engine Optimization Copywriting That Wastes Your Money
Search engine optimization copywriting is treated by some as an afterthought. They are so focused on rankings that they forget about human readers and fixate on tweaking the copy solely to please the robots.
Maybe they strong-arm a salesperson or junior clerk to slap some copy together by "borrowing" content from a competitor's site, mixing it up a bit, tossing in some keywords willy nilly, and...
Voila! A dog's breakfast that not only won't sell a thing but also risks damaging the client's image and reputation. In other words, spammy, overstuffed copy that wastes your money.
SEO Copywriting That Makes You Money
This is copy that sings. The heading grabs your attention and teases you into reading more. The copy explains how the product/service will help solve a problem, make life easier, or just more enjoyable. It uses language appropriate to its target audience, never alienating and never talking down.
It makes readers believe the seller understands their needs. It answers their burning question: "What's in it for me?" And it smoothly, seamlessly blends in the keyword phrases they themselves typed into the search engine. So when they see those phrases on the page, they know they are in the right place.
Then, when presented with an opportunity to take an action like Buy Now or Contact Us For a Quote, they gladly do so. Because they have been informed and persuaded by the kind of search engine optimization copywriting that only a professional writer can create.
And that's the only kind of SEO copywriting we offer here at WebDevCompany.com. Our Standard Small Business SEO, Professional Search Engine Optimization, Enterprise SEO and Elite SEO packages include a full analysis of existing website copy and SEO copywriting services.