Q: What is your policy on black hat SEO strategies?
A: Black hat (unethical, illegal) SEO tactics may work for a short time but will eventually be noticed and punished. Our clients' sites have never been penalized because we strictly adhere to Google's Webmaster Guidelines: (http://www.google.com/support/webmasters/bin/answer.py?answer=35769).
Our goal is not to “trick” the search engines into ranking your site higher than it should be, but rather to properly optimize your site so it can be ranked as fairly and as highly as possible. Besides, our SEO maintenance agreement with you is based on the number of top 10 rankings we achieve for your site in Google, Yahoo! and Bing. If we used SEO tactics that caused your site to be dropped in the rankings, we would be shooting ourselves in the foot, losing our chance to earn a monthly fee from your company.
Q: Many SEOs offer a money back guarantee. Why doesn't WebDevCompany.com?
A: Most SEO money back guarantees come with loopholes, conditions and exceptions that are not always obvious to you, the client. If you are considering other SEO companies based on a guarantee, feel free to share it with us so we can show you the loopholes. Then, once you are armed with all the information you need, you will be in a better position to make a decision about which SEO company is right for you. What we do offer is a pay-for-performance SEO maintenance agreement that is based on us getting you 1st page organic results on Google, Yahoo! and Bing. In other words, you pay for what you get. Read our SEO page for more details on how it works.
Q: Who chooses the keywords?
A: Keyword research and selection is one of the most important steps in a successful SEO campaign. At WebDevCompany.com, we work closely with you to understand your business and your target audience. Then we consult with you about our keyword services to assist you in choosing keywords that will help you get the best return on investment for your SEO campaign. So the final decision on keyword phrases is made jointly.
Q: How will you boost my site's link popularity?
A: We use legitimate and legal link popularity strategies like niche directory submissions, blogging, article distribution, creative link bait, social media (twitter, facebook,) etc. to get your site natural, relevant results. What we will NOT do is purchase site-wide links for the purpose of attaining higher search engine placement. That is frowned upon by Google and is widely considered a black hat SEO tactic.
Q: How long will it take for my site to start seeing results?
A: The initial search engine optimization (Phase 1) takes from 2 to 3 weeks, depending on the scope of the project and your ability to promptly provide us with the information we need. After Phase 1 of your site goes live, the average time frame to start seeing results is 1 to 3 months. By the sixth month, most sites show significant improvement.
Q: How is the success of an SEO campaign measured?
A: We offer two ways to measure the success of your campaign:
- We can compare each month's rankings against the initial pre-optimization ranking report done before the start of your campaign, and...
- We use Google Analytics to track exactly which keywords, search engines, and links produce the most sales / leads.
Feel free to contact us for more details about our measurement options.
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