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One of the primary services provided by search engine optimization companies is the analysis and enhancement of website design factors. This is to ensure the site can be easily crawled by search engine spiders without any unruly code blocking access and preventing the site from being indexed and displayed in search results.
But what do SEO experts really mean by "website design factors"?
Your website is built with HTML code. As a site evolves over time, that code gets altered and added to, sometimes in ways that inadvertently throw up roadblocks that prevent search engine spiders from smoothly navigating to every corner of your site.
As well, certain design features built into the site, like flash, can't be penetrated by the bots. Others, like shopping carts and databases, may or may not cause problems depending on their construction. And text embedded in images can't be read, so those keywords are wasted in terms of optimization and better rankings.
The trained search engine optimization pro goes in behind the scenes of your site, recognizes website design factors that could block search engines, and either removes them, replaces them, or enhances them with better design elements.
Here are some of the website design issues a really good SEO technician scopes out and optimizes:
When these website design issues are correctly optimized, your site's search engine optimization strategy has a great foundation to build on. That's when more advanced SEO techniques, like link popularity and pay-per-click advertising, can be added to the plan for optimum results.