Inspire

When you want good insight into what’s happening within the online marketing world...

We have our ear to the online marketing ground.

From new SEO and brand strategy trends, to advancements in website development technologies and customer user experiences.

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May 7, 2013

SEO Copywriting Tips for Higher Rankings, More Visitors, and Improved Conversions

Posted By: Brendon
Category: Search Engine Optimization
The following list of SEO copywriting tips will not only assist you in creating much better SEO copywriting, but when you are in the market for a SEO company, it'll assist you in determining if they create powerful search engine optimized copy for their customers - and will assist you in determining whether or not to hire them!

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May 3, 2013

Link Popularity Building: Straw Vs. Bricks

Posted By: Brendon
Category: Search Engine Optimization
Keep your eyes peeled for search engine optimization companies that build link popularity the way the three little pigs built their first two houses: out of straw and sticks. In other words, they engage in link popularity building the quick and easy way, without planning for the future. Any successes gained by their methods are short lived. No happy endings there.

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May 1, 2013

Website Design Factors And What They Mean For Search Engine Optimization

Posted By: Brendon
Category: Search Engine Optimization
One of the primary services provided by search engine optimization companies is the analysis and enhancement of website design factors. This is to ensure the site can be easily crawled by search engine spiders without any unruly code blocking access and preventing the site from being indexed and displayed in search results. But what do SEO experts really mean by "website design factors"?

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April 19, 2013

Search Engine Optimization Copywriting: The Deal Closer

Posted By: Brendon
Category: Search Engine Optimization
Some argue that SEO copywriting is THE most important aspect of any effective search campaign. Here's the logic. Online businesses invest time and money in SEO to achieve several goals...

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March 23, 2013

Identify and Correctly Apply the Right Keywords: the Key to Realizing an ROI From Your SEO Campaign

Posted By: Brendon
Category: Search Engine Optimization
Identifying and correctly applying the right keyword phrases is the key to effective search engine optimization. It's also the key to attracting visitors who are in a search-find-and-buy frame of mind.

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March 21, 2013

The Search Engine Optimization Consultant vs. The SEO Company

Posted By: Brendon
Category: Search Engine Optimization
When shopping for professional search engine optimization help, how do you know whether to go with an individual search engine optimization consultant or an SEO company that offers a full range of services and in-house SEO consultant staff?

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March 7, 2013

Keyword Optimization: Putting Words into Action

Posted By: Brendon
Category: Search Engine Optimization
After our team has worked with you to finalize the list of keyword phrases for your SEO campaign, the next step is to apply those phrases to your website in a process known as keyword optimization. SEO keyword research is the central figure in any search engine optimization campaign. Keywords are the stars that play a leading role in virtually every aspect of SEO.

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March 7, 2013

Why Hire SEO Specialists?

Posted By: Brendon
Category: Search Engine Optimization
As more and more business owners turn to PPC search engine marketing, they are coming full circle and the answer seems to always be organic search. Pay per click programs can be very instrumental in gaining search engine traffic; but it is not always the most cost effective way to do it.

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February 18, 2013

Meta Tags: Are They Important?

Posted By: Brendon
Category: Search Engine Optimization
There are still a surprising number of search engine optimization "experts" who will tell you that optimizing your meta tags and submitting your site to the search engines is all you have to do for top rankings.

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February 8, 2013

Search Engine Optimization Firms

Posted By: Brendon
Category: Search Engine Optimization
There's a good reason why search engine optimization has become so popular with online firms, small and large. It's due to the now well-established importance of being found in and ranked highly by the search engines. To succeed online, ebusinesses know they must be optimized or face oblivion. What's interesting and new is that hiring search engine optimization firms is no longer just for big, wealthy companies.

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