Inspire

When you want good insight into what’s happening within the online marketing world...

We have our ear to the online marketing ground.

From new SEO and brand strategy trends, to advancements in website development technologies and customer user experiences.

Blog

August 12, 2014

The Act of Branding “I’m sorry”.

Posted By: Marshall Gill
Category: Business Strategy

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July 9, 2014

Time is Non Negotiable: Understanding the Time and Costs Required to Develop Your Website

Posted By: Wes
Category: Website Development
Undoubtedly, there are a ton of options available when it comes to designing and developing your website, ranging from do-it-yourself template packages that cost very little, to customized solutions tailored exactly to the needs of your business that can be very expensive. So how can you understand what you paying for for when it comes to your website?

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May 29, 2013

Help Us Name a Company!

Posted By: Marshall
Category: Brand Development
We're using the power of social media to choose a new name for our client's company. Go to the survey and have your say!

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May 14, 2013

Your Customers Only Care About 20% of What You Do

Posted By: Wes Straub
Category: Business Strategy
You probably know of the 80/20 rule, and that it applies to many situations, both professionally and personally. 80% of our business comes from 20% of our clients. Twenty percent of our clients cause 80% of our problems. 80% of your friends are probably acquaintances. You get the point. Now apply that to your business.

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May 14, 2013

One Site For All Devices: Responsive Website Design

Posted By: Wes Straub
Category: Website Development
The web, believe it or not, in terms of how we viewed websites, used to be a very structured, unchanging place. You sat in front of your desktop computer, opened up a browser and every site you landed on probably looked okay, unless your screen display was from the dark ages of 640x480 resolution. You were even given a little note at the bottom of a site saying something to the effect of "this site is optimized for 1024x768 screen resolution."

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May 14, 2013

Inspire and WDC Launch New Website Together

Posted By: Wes Straub
Category: What's Happening at Inspire
We've launched our new website, combining the services of Inspire Studios and WDC into one unified offering. Why are we doing this? Because it just makes sense. After a good period of working closely with Brendon to build a great internet marketing business, it has become glaringly apparent that the services WDC provides align perfectly with the services Inspire provides - and putting them together allows us to offer a comprehensive suite of online tools that are driven more by objective results and less by subjective opinions.

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May 7, 2013

SEO Copywriting Tips for Higher Rankings, More Visitors, and Improved Conversions

Posted By: Brendon
Category: Search Engine Optimization
The following list of SEO copywriting tips will not only assist you in creating much better SEO copywriting, but when you are in the market for a SEO company, it'll assist you in determining if they create powerful search engine optimized copy for their customers - and will assist you in determining whether or not to hire them!

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May 3, 2013

Link Popularity Building: Straw Vs. Bricks

Posted By: Brendon
Category: Search Engine Optimization
Keep your eyes peeled for search engine optimization companies that build link popularity the way the three little pigs built their first two houses: out of straw and sticks. In other words, they engage in link popularity building the quick and easy way, without planning for the future. Any successes gained by their methods are short lived. No happy endings there.

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May 1, 2013

Website Design Factors And What They Mean For Search Engine Optimization

Posted By: Brendon
Category: Search Engine Optimization
One of the primary services provided by search engine optimization companies is the analysis and enhancement of website design factors. This is to ensure the site can be easily crawled by search engine spiders without any unruly code blocking access and preventing the site from being indexed and displayed in search results. But what do SEO experts really mean by "website design factors"?

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April 19, 2013

Search Engine Optimization Copywriting: The Deal Closer

Posted By: Brendon
Category: Search Engine Optimization
Some argue that SEO copywriting is THE most important aspect of any effective search campaign. Here's the logic. Online businesses invest time and money in SEO to achieve several goals...

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